screencapture-new-gohconservativepac-nationbuilder-com-1429405895441.pngGOH Conservative PAC. We were asked to update the look and feel of Congressman Louie Gohmert's PAC website. I developed a new NationBuilder compliant custom theme I call Ascendant. 

The logo load is animated using 4 individual vectors. I used Optimize.ly to determine that the animated logo load led to a 24% higher mouse hover rate and a 17% higher CTR. 

There is a slow scroll down to the homepage content. The "Message from Louie," Latest Videos and 2014 GOH Team sections are all pulled to the front page via partial templates making all the content editable by clients via the NationBuilder native content editors.

Interior pages have much shorter banner image so content is displayed on initial page load.